Objective

Enhance the client’s back-end infrastructure to allow for more precisely targeted advertising and improved customer analytics as it scales its platform and business.

Client Description

The client is an innovative, venture-backed technology company focused on marketing solutions to promote its customers’ products and services to on-the-go consumers in captive settings.

Build3's Role

Augment and extend the client’s system with contextually aware business logic to automatically generate ad playlists based on a variety of parameters. Additionally, implement a custom analytics dashboard and reporting engine to allow the client and its customers to better optimize ad display.